Search Engine Optimisation is necessary to ensure a steady internet traffic flow to your website. Web-content creators use keywords to ensure their website’s visibility and priority ranking in search results. This will attract organic traffic flow of regular visitors and prospective clients. The following are the basic SEO tricks:
Using keywords effectively
To ensure a steady traffic flow to your website or blog, it is recommended that you make the regular inclusion of keywords in your website’s content so that in case a related query is made on the search engine, your page will rank among the top displayed results. Additionally, you can also use keywords in your website’s page titles, image captions, headers and footers. Regular use of keywords will guarantee your website’s visibility in the search engine’s results.
Make your website reliable
Search engines will display your website among search results only if it contains reliable information that can be relevant to the search queries. One way to make your website look credible is by developing a good network of credible external sources that have been referenced in your website content. For example, build your content with reliable information that can be referenced to high authority websites. When providing external links, ensure that they are trusted websites and not just blogs.
Ease of navigation
SEO is not all about using keywords in your website’s content, but even the design and interactivity matters a lot. Search engines will only display results from easy to use websites that won’t provide difficulty to a user browsing it. Make a good arrangement of your pages from the most relevant to the least relevant. In case you aren’t good at web designing, hiring a professional web-designer can be helpful in designing and optimising your website for recognition by the search engines.
Secondary source: https://localsphere.com/website-seo-3-basics-you-need-to-know/